After opening 118 units in 2025 and reaching a total of 173 Froo stores in Romania, Polish retailer Zabka has upgraded the estimate for long-term potential market expansion (“white space” opportunity) from 4,000 to 7,600 units, Ziarul Financiar announced. 

No precise calendar was announced, but in Poland, the network is expanding at a rate of 1,000 units per year.

The company said it plans to open 1,300 new stores in Poland and Romania combined this year, with no detailed breakdown. 

The average bill and the traffic in Romania have now caught up with that in Poland, according to a document consulted by Ziarul Financiar.

Froo stores, the brand that Zabka uses in Romania, are, on average, 50-70 sqm. They mainly sell fast-moving consumer goods, targeting young urban customers.

Today, the largest local player is Profi with about 1,750 units. For comparison, all modern commerce in Romania goes towards 4,800 supermarkets and hypermarkets.

*This article has been updated to clarify that the number of stores mentioned in the first paragraph refers to the long-term market potential identified by the company, not the number of stores it commits to open locally.

iulian@romania-insider.com

(Photo source: the company)