United Romanian Business Breweries Bereprod (URBB) has named Roccos Cosmatos (in picture) as the new marketing vice-president of the company, replacing Doron Zilberstein, whose mandate has ended.

Roccos Cosmatos has over 15 years of experience in senior positions in departments of strategy, marketing, business development, financial planning and sales. With an extensive management expertise in emerging markets like Romania, Malaysia and Bulgaria. During his career he has worked in FMGC industry, the automotive and pharmaceuticals sectors. Roccos Cosmatos is a graduate of the Victoria University in Canada and has a degree from the Faculty of Business with a specialization in Commerce.

As a marketing vice-president, Cosmatos will lead the development and implementation of marketing strategies for all company brands: Tuborg, Carlsberg, Skol, Holsten, Guinness, Granini and Bilbor.

URBB employs over 800 people and has an annual turnover of over EUR 100 million. URBB produces brands like Tuborg, Carlsberg, Skol, Holsten, Guinness and Granini in Romania.

Ioana Toader, ioana.toader@romania-insider.com