British American Tobacco named Gemma Webb to lead its subsidiary in Romania, replacing David Waterfield. Webb has been working with BAT for the last 11 years. Before coming to Romania, she was Regional Head Of Trade Marketing Western Europe. Prior to that, Webb was GM for BAT in UK and Ireland.

A Warwick Business School graduate, Gemma Webb will manage the 650 employees in Romania. The tobacco producer started operations in 1996 in Romania, where it runs a factory.

More about Gemma Webb in her CV here.

(BAT) has announced healthy profits for 2011, mainly thanks to growth in developing markets and with Romania coming out as a particularly strong performer for the global tobacco giant. BAT’s financial results include Romania in the Western European region, and the company report highlights the country as one of the main drivers of regional growth.

“In Romania, excellent increases in profit and volumes were achieved as the industry benefited from the significant reduction in the level of illicit trade following the strong action taken by the Government. Market share was higher, led by Dunhill, Kent and Vogue,” reads the BAT report.

editor@romania-insider.com