Swedish clothing retailer H&M recorded sales of SEK 549 million (some EUR 61 million) in Romania between December 1, 2013 and May 31, 2014, up 34 percent year-on-year, according to the company's six-month report.  When expressed in RON, the increase was of 30 percent.

During this period, the retailer also opened seven new stores on the local market, reaching a total network of 35 units.

In March-May 2014, H&M upped sales by 36 percent in Romania, to SEK 301 million (EUR 33.3 million). During this period, the company opened a total of five new stores.

In 2013 fiscal year, ended in November, the retailer’s sales in Romania went up 41 percent to SEK 893 million (some EUR 101 million).

Irina Popescu, irina.popescu@romania-insider.com