The Economy, Energy, and Business Environment Ministry has launched a campaign meant to support the local hospitality industry and encourage Romanians to rediscover the country as a tourism destination and promote it online. 

The campaign, titled Be the ambassador of Romanian tourism!, will feature video messages from various personalities, supporting local tourism. These will be published on the ministry’s social media channels.

The coronavirus pandemic impacted many holiday plans; with the gradual restarting of the activity in this sector, the ministry wants to promote local tourism, which can offer “novel, safe experiences close to home,” it said in a press release.

The challenge is open to anyone who wants to support the local tourism sector, the ministry said.

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