Press Release: Is print really dead in Romania? Yet we sold out our stock of books - here’s why

Some say print is dead. Budgets for print are almost non-existent in marketing mixes. Yet, despite the rise of the digital which has taken over readers and budgets alike, print lives on, in Romania and elsewhere in the world. How come? 

It’s easy: people still read books. We know it because we’re selling these books - our travel & expat guide in English City Compass Romania: Bucharest & Beyond is sold out this year long before we launch the next 2020 edition - we update and print it every year. 

Several thousand copies were sold to expat CEOs, diplomats, foreign business people, travelers. Not only that we sell it everywhere in Romania, including through companies, international schools for foreign parents, to embassies, hotels & travel agencies, relocation companies, but we also sell - and ship it anywhere in the world. 

Many might call print today old-fashioned - but it actually feels more human, unique, and substantial. Our readers take the book with them in their travels; many get it even before arriving in Romania, they plan their trips, put the book in their bags. They scan the business directory often when looking for restaurants or schools or doctors. They don’t read the book at once but rather in stages, so that book is with them usually quite a lot during the year. 

We even have companies which brand the cover and place a nice intro text on hundreds of books to offer them to their foreign staff, or guests from abroad, to their foreign clients, or at their events - it’s a tangible thing and in the era of everything fast, this book about Romania is a reminder of a slow and meaningful life. 

So books and print are still part of marketing, but in a different way now. Yes, few companies still choose to advertise in it, just because of the digital phenomenon. But those who DO appear in this book get the attention of an audience which often wants to escape the digital and the online. 

Which is why space in our expat & travel guide is limited - we’re close to finalizing the 2020 edition which will be on the market from October 2019 to October 2020. So if you want to be one of the selected few which stand out among our premium print readers, get in touch with us. You can get an ad last minute with 50% off our ratecard rates until September 13. Email us at [email protected] to book your space. 

(if you’re also a fan of online and events, we have solutions to appear on this very website and at our main event Romania Insider Awards - where we will also launch this book by the way, on October 15, 2019, at JW Marriott Bucharest). 

---

 

Print, online & event packages:

1. Networking package (Eur 990 + VAT)

  • Exposure for your business among high earners & decision makers: expat CEOs, investors, diplomats, premium & business tourists with one half-page ad (ad or advertorial) in the City Compass expat & travel guide in English, 2020 edition (in a section of choice).

  • Stand out among potential buyers who are looking for the services you provide with one premium listing in the City Compass expat & travel guide in English, 2020 edition, inside the Business directory chapter of choice, eg: business services providers, hotels, restaurants.

  • Create a stronger relationship with your customers - get 5 print books of the City Compass guide 2020 edition.

  • Visibility for your business among loyal readership with two short advertorials inside Romania-Insider.com daily newsletter to reach over 7,300 premium subscribers;

  • Find new business partners or ideas in a relaxed atmosphere - you get one VIP ticket at the Romania Insider Awards gala event on October 15 at the JW Marriott Bucharest Grand Hotel.

  • Learn tips & tricks about HR from market specialists & network with peers - get one ticket at the HR Executive Learning Breakfast event on September 18, 2019.

 

2. The Entrepreneur package (1,390 Eur + VAT)

  • High visibility for your business among locals and expats in Romania with one full-page ad (ad or an advertorial) in the City Compass guide, 2020 edition (in a section of choice).

  • Your quality product/service on top of potential buyers searches with one premium listing in the City Compass guide, 2020 edition, inside the Business directory chapter.

  • A unique gift to be remembered by - get 10 print books of the City Compass guide 2020 edition.

  • Establish new partnerships & become visible among English-speakers in Romania and abroad by posting one Advertorial on Romania-Insider.com to reach over 350,000 readers a month;

  • Find new business partners or ideas in a relaxed atmosphere - get one VIP ticket at the Romania Insider Awards gala event on October 15 at the JW Marriott Bucharest Grand Hotel.

  • Improve your work with tips & tricks about HR from market specialists & network with peers - get one ticket at the HR Executive Learning Breakfast event on September 18, 2019.

 

3. Happy Employee Package (1,790 Eur + VAT)

  • Work better together by offering a better understanding of your culture to your foreign clients & employees - get 200 personalized print copies of our City Compass travel & expat guide 2020, with your logo on the cover and an Intro page at the beginning of the book + digital version.

  • Catch your future clients' & employees' attention with a full page ad inside the City Compass guide 2020 edition, inside a section of choice.

  • Stand out in front of your potential buyers & employees with a premium listing in the City Compass guide, 2020 edition, inside the Business directory chapter.

  • Create a positive image for your company among your future employees & hire talents with a Native Employer Branding story about your company on Romania-Insider.com to reach over 350,000 readers a month.

  • Establish quality contacts, new business & partnerships in a relaxed atmosphere - get one VIP ticket at the Romania Insider Awards gala event on October 15 at the JW Marriott Bucharest Grand Hotel.

  • Networking opportunities among peers & learning of best HR practices - get one ticket at the HR Executive Learning Breakfast event on September 18, 2019.

  • Keep your teams happy with reliable intel on Romania with a yearly subscription for our Romania Press Review service in English - daily bulletin. The subscription is valid for 3 people within the company.

 

About us 

For more than 10 years, City Compass Media has been publishing the printed and digital City Compass Romania - Bucharest & Beyond guide, dedicated to expats and tourists. 

Here you can find more info about the City Compass Romania: Bucharest & Beyond guide.

With over 300,000 unique readers per month, Romania-Insider.com is the most read English-language publication dedicated to Romania. Romania-Insider.com has been helping over 200 companies successfully reach its audiences in online and print with their tailored messages, as well as connecting readers with partners, add value with new events concepts while focusing on positive Romania and on the people and businesses that make an impact.

Contact us: Irina Chirileasa, [email protected], +4 0766 490 817.

Normal
Press Release: Is print really dead in Romania? Yet we sold out our stock of books - here’s why

Some say print is dead. Budgets for print are almost non-existent in marketing mixes. Yet, despite the rise of the digital which has taken over readers and budgets alike, print lives on, in Romania and elsewhere in the world. How come? 

It’s easy: people still read books. We know it because we’re selling these books - our travel & expat guide in English City Compass Romania: Bucharest & Beyond is sold out this year long before we launch the next 2020 edition - we update and print it every year. 

Several thousand copies were sold to expat CEOs, diplomats, foreign business people, travelers. Not only that we sell it everywhere in Romania, including through companies, international schools for foreign parents, to embassies, hotels & travel agencies, relocation companies, but we also sell - and ship it anywhere in the world. 

Many might call print today old-fashioned - but it actually feels more human, unique, and substantial. Our readers take the book with them in their travels; many get it even before arriving in Romania, they plan their trips, put the book in their bags. They scan the business directory often when looking for restaurants or schools or doctors. They don’t read the book at once but rather in stages, so that book is with them usually quite a lot during the year. 

We even have companies which brand the cover and place a nice intro text on hundreds of books to offer them to their foreign staff, or guests from abroad, to their foreign clients, or at their events - it’s a tangible thing and in the era of everything fast, this book about Romania is a reminder of a slow and meaningful life. 

So books and print are still part of marketing, but in a different way now. Yes, few companies still choose to advertise in it, just because of the digital phenomenon. But those who DO appear in this book get the attention of an audience which often wants to escape the digital and the online. 

Which is why space in our expat & travel guide is limited - we’re close to finalizing the 2020 edition which will be on the market from October 2019 to October 2020. So if you want to be one of the selected few which stand out among our premium print readers, get in touch with us. You can get an ad last minute with 50% off our ratecard rates until September 13. Email us at [email protected] to book your space. 

(if you’re also a fan of online and events, we have solutions to appear on this very website and at our main event Romania Insider Awards - where we will also launch this book by the way, on October 15, 2019, at JW Marriott Bucharest). 

---

 

Print, online & event packages:

1. Networking package (Eur 990 + VAT)

  • Exposure for your business among high earners & decision makers: expat CEOs, investors, diplomats, premium & business tourists with one half-page ad (ad or advertorial) in the City Compass expat & travel guide in English, 2020 edition (in a section of choice).

  • Stand out among potential buyers who are looking for the services you provide with one premium listing in the City Compass expat & travel guide in English, 2020 edition, inside the Business directory chapter of choice, eg: business services providers, hotels, restaurants.

  • Create a stronger relationship with your customers - get 5 print books of the City Compass guide 2020 edition.

  • Visibility for your business among loyal readership with two short advertorials inside Romania-Insider.com daily newsletter to reach over 7,300 premium subscribers;

  • Find new business partners or ideas in a relaxed atmosphere - you get one VIP ticket at the Romania Insider Awards gala event on October 15 at the JW Marriott Bucharest Grand Hotel.

  • Learn tips & tricks about HR from market specialists & network with peers - get one ticket at the HR Executive Learning Breakfast event on September 18, 2019.

 

2. The Entrepreneur package (1,390 Eur + VAT)

  • High visibility for your business among locals and expats in Romania with one full-page ad (ad or an advertorial) in the City Compass guide, 2020 edition (in a section of choice).

  • Your quality product/service on top of potential buyers searches with one premium listing in the City Compass guide, 2020 edition, inside the Business directory chapter.

  • A unique gift to be remembered by - get 10 print books of the City Compass guide 2020 edition.

  • Establish new partnerships & become visible among English-speakers in Romania and abroad by posting one Advertorial on Romania-Insider.com to reach over 350,000 readers a month;

  • Find new business partners or ideas in a relaxed atmosphere - get one VIP ticket at the Romania Insider Awards gala event on October 15 at the JW Marriott Bucharest Grand Hotel.

  • Improve your work with tips & tricks about HR from market specialists & network with peers - get one ticket at the HR Executive Learning Breakfast event on September 18, 2019.

 

3. Happy Employee Package (1,790 Eur + VAT)

  • Work better together by offering a better understanding of your culture to your foreign clients & employees - get 200 personalized print copies of our City Compass travel & expat guide 2020, with your logo on the cover and an Intro page at the beginning of the book + digital version.

  • Catch your future clients' & employees' attention with a full page ad inside the City Compass guide 2020 edition, inside a section of choice.

  • Stand out in front of your potential buyers & employees with a premium listing in the City Compass guide, 2020 edition, inside the Business directory chapter.

  • Create a positive image for your company among your future employees & hire talents with a Native Employer Branding story about your company on Romania-Insider.com to reach over 350,000 readers a month.

  • Establish quality contacts, new business & partnerships in a relaxed atmosphere - get one VIP ticket at the Romania Insider Awards gala event on October 15 at the JW Marriott Bucharest Grand Hotel.

  • Networking opportunities among peers & learning of best HR practices - get one ticket at the HR Executive Learning Breakfast event on September 18, 2019.

  • Keep your teams happy with reliable intel on Romania with a yearly subscription for our Romania Press Review service in English - daily bulletin. The subscription is valid for 3 people within the company.

 

About us 

For more than 10 years, City Compass Media has been publishing the printed and digital City Compass Romania - Bucharest & Beyond guide, dedicated to expats and tourists. 

Here you can find more info about the City Compass Romania: Bucharest & Beyond guide.

With over 300,000 unique readers per month, Romania-Insider.com is the most read English-language publication dedicated to Romania. Romania-Insider.com has been helping over 200 companies successfully reach its audiences in online and print with their tailored messages, as well as connecting readers with partners, add value with new events concepts while focusing on positive Romania and on the people and businesses that make an impact.

Contact us: Irina Chirileasa, [email protected], +4 0766 490 817.

Normal

Romania Insider Free Newsletter

Get in Touch with Us

40