The Czech Cultural Center in Bucharest will screen the Metrobranding documentary on December 13, from 20,00 hours. The documentary will feature Romanian brands like Relaxa the mattress, Dragasani sneakers, Pegas the bicycle, Mobra the motorcycle, the Fieni bulbs and Ileana the sewing machine, which were once the stars of the Romanian golden era. The documentary will also have English subtitles.

The film will use archive materials from the communist period and color commercials made for these monobrands. It will also explore the popular subculture surrounding these objects, like the jokes people invented and told each other in everyday life. For the motorcycle Mobra: “Certain death due to a cobra but more certain due to a Mobra”, for the vacuum cleaner Record: “Everybody is a winner with Record vacuum cleaner”, for Dragasani shoes: “This town is so silent because everybody wears Dragasani sneakers”.

The 90-minute documentary was directed by Ana Vlad and Adrian Voicu. The Czech Cultural Center is located on 11 Ion Ghica St., near the Universitate.  Watch the documentary trailer below.

editor@romania-insider.com