Romanian Calin Clej is the new marketing director for PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise.

Clej will coordinate the Brand and Trade Marketing platforms for PepsiCo’s beverages portfolio in Romania, Greece, Bulgaria, Serbia, Albania, Croatia, Macedonia, Montenegro, Bosnia, Malta, Cyprus and Israel, with over 67 million consumers.

He will manage the proper implementation of the integrated plans of activity for PepsiCo beverages and develop new synergies in the Balkan region markets, the company announced.

He previously held the position of senior marketing manager for PepsiCo East Balkans Beverages & East Europe Carbonated Soft Drinks Platforms. He has been working with PepsiCo since 2002.

American group PepsiCo posted net revenues of over USD 66 billion in 2013.

Irina Popescu, irina.popescu@romania-insider.com