Romanian paints producer Policolor celebrates 50 years by painting and renovating two Bucharest metro stations, and houses across rural Romania. This is part of a communication campaign named “Rediscover Romania’s colors”, which, apart from promoting its brand, aims to support Romanian villages and color Bucharest's gray urban areas.

Bucharest metro operator Metrorex and the Ciocanesti City Hall are partners of the first two projects, which require an investment of EUR 250,000. The investment will include the materials needed for the renovation of public interest objectives set by the partnership, logistical support for the implementation, as well as awards and scholarships granted under different competitions conducted during 2015.

The first project, “Romania’s colors in the metro”, involves painting two metro stations in Bucharest, namely Aurel Vlaicu and Piata Romana. The paintings will be done by students and graduates of architecture, urban development and arts faculties.

A creation contest will be organized for each of the two stations. The winners will receive scholarships worth EUR 2,000 for the 2015-2016 school year and, in addition, Metrorex will keep their signatures in the metro stations for a period of 2 years, as recognition of their talent.

Under a second project, Policolor will provide the paint needed for restoring the facades of 180 houses in the Ciocanesti commune, Suceava county. The company will also provide materials for the renovation of two museums in the village, namely the Ethnographic Museum and the Museum of Painted Eggs.

Under this campaign, Policolor also launches the “Color’s Ambassadors” club in which “the common ground is the desire and power to promote Romania’s colors,” said Alexandra Rusu, marketing director Policolor.

The first Ambassadors are photographer Sorin Onisor, architect Sebastian Guta, Silvia Floare Toth - collector and promoter of traditional Romanian costumes, interior designer Adela Parvu, architect Adrian Paun, folk artist Gheorghe Tomoiaga, photographer Auras Mihaiu and student Luminita Nicolita.

Irina Popescu, irina.popescu@romania-insider.com

(photo source: Policolor on Facebook)