Wife of Mobexpert owner Sucu brings Ethan Allen furniture chain's first European franchise to Romania
The first Ethan Allen furniture and home decorations store franchise in Europe has opened in Bucharest, within the Baneasa Shopping City.
The franchise of the American furniture retailer was brought to Romania by Diana Sucu, the wife of Romanian investor Dan Sucu, who owns the Romanian furniture producer and retailer Mobexpert. This is Diana Sucu's first project on his husband's market segment.
The new shop within the Baneasa shopping mall covers 1,300 sqm, on three floors. It required investments of around EUR 1 million.
Diana Sucu, a former journalist, is Dan Sucu's second wife. His first wife, Camelia Sucu, has been also running her Class Living furniture retail business after separation.
Ethan Allen is an American furniture and home decorations retailer which directly runs only two stores in Europe, making the Romania franchise the first one on the continent.
editor@romania-insider.com
