Local shirts producer Braiconf has opened a concept store in the J.W. Marriott hotel in Bucharest, within the Grand Avenue galleria.

The new store, Braiconf’s 17th, sells only men shirts, which are available only in that showroom. The opening marks Braiconf’s entrance on the luxury segment.

The company has also rebranded, celebrating 65 years on the local market.

“We are ready to expand into the luxury segment with exclusive collections and concept stores,” said Madalina Dragan, general manager with Braiconf.

The producer also offers customers the possibility to buy online.

editor@romania-insider.com