Romanian pharmacy network Help Net has started an extended rebranding process this year, 16 years after the company was established. About 100 pharmacies were rebranded in 2014, with all 175 pharmacies in the network due to be rebranded by 2015.

Rebranding Help Net consists of both changing the logo and optimizing the business principles.

"Over the last 16 years, we have been focusing on increasing accessibility, expanding the chain of pharmacies and updating the portfolio by offering complete products and health services. This year we've started building a brand that is clear," said Isabelle Jacob, Help Net general manager, cited by local Dailybusiness.ro.

Help Net currently has over 1,250 employees and 1.5 million active customers.

editor@romania-insider.com