Romania is among the countries with the lowest cinema audiences, although cinema attendance rates are increasing, according to a research conducted by the European Commission in ten EU member states.

Romanian cinema viewers prefer American movies to European and Romanian productions, the research showed.

Romanian cinema goers are mostly young people, as 63.2 percent of total viewers are between 14 and 29 years. Almost 60 percent of movie goers are men and over 80 percent have medium to high education.

The main conclusion of the research is that the European film industry doesn’t exploit its potential and this is why the European Commission plans to support 2,000 cinemas in Europe if they will show mostly European movies. Also, the EU will support 800 films in the next 7 years, in order to help them go past national borders.

The full report European film in the digital era (in English, in pdf) is here. 

editor@romania-insider.com