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Irina Marica
Senior Editor

Irina holds a BA in Journalism and has been part of the Romania-Insider.com team since its early days in 2011. She likes to keep the Romania-insider.com readers informed every day. Irina reports on various topics, on a wide range of areas such as politics, social or entertainment. She also writes travel or leisure articles, as well as interviews. She splits her time between Sinaia, her hometown, and Bucharest. Being born and raised in a mountain town, Irina loves spending time in nature, but she also likes to read, write, listen to music, travel, teach her dog new tricks and listen to other people’s stories (so don’t hesitate to contact her for an interview if you have an interesting story that you want to share with the Romania-insider.com readers). She dreams to visit Iceland one day and maybe get to see the Arctic Monkeys play live.  You can send her press releases or feedback on her stories by emailing irina.marica@romania-insider.com.

 

German premium household appliances producer ups sales by nearly 65% in Romania

German premium household appliances manufacturer Miele registered a 64% increase in local sales last year. This is the largest annual increase in sales ever recorded by the company in Romania.

The growth was mainly supported by the implementation of the business plan the company started two years ago and the relocation of the showroom from Otopeni to the Press Square in Bucharest, according to a company statement.

Miele Romania ended 2015 with a turnover of RON 15.6 million (some EUR 3.5 million), the best-selling products being the vacuum cleaners, and the washer dryers.

“The Romanian household appliances market is maturing; the customers are more selective, they pay more attention to the products’ characteristics, design and durability, being more willing to invest in quality appliances,” said Loredana Butnaru, sales manager, Miele Romania.

In 2015, the company concluded a series of new partnerships, opened two new exclusive stores, and expanded the distribution network in the country. It also launched several premium household appliances on the local market.

Miele Romania had a network of 30 partners and 70 stores at the end of 2015.

Household appliances producer Miele opens new store in central Romania

Irina Popescu, irina.popescu@romania-insider.com

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Profile picture for user irina.popescu0
Irina Marica
Senior Editor

Irina holds a BA in Journalism and has been part of the Romania-Insider.com team since its early days in 2011. She likes to keep the Romania-insider.com readers informed every day. Irina reports on various topics, on a wide range of areas such as politics, social or entertainment. She also writes travel or leisure articles, as well as interviews. She splits her time between Sinaia, her hometown, and Bucharest. Being born and raised in a mountain town, Irina loves spending time in nature, but she also likes to read, write, listen to music, travel, teach her dog new tricks and listen to other people’s stories (so don’t hesitate to contact her for an interview if you have an interesting story that you want to share with the Romania-insider.com readers). She dreams to visit Iceland one day and maybe get to see the Arctic Monkeys play live.  You can send her press releases or feedback on her stories by emailing irina.marica@romania-insider.com.

 

German premium household appliances producer ups sales by nearly 65% in Romania

German premium household appliances manufacturer Miele registered a 64% increase in local sales last year. This is the largest annual increase in sales ever recorded by the company in Romania.

The growth was mainly supported by the implementation of the business plan the company started two years ago and the relocation of the showroom from Otopeni to the Press Square in Bucharest, according to a company statement.

Miele Romania ended 2015 with a turnover of RON 15.6 million (some EUR 3.5 million), the best-selling products being the vacuum cleaners, and the washer dryers.

“The Romanian household appliances market is maturing; the customers are more selective, they pay more attention to the products’ characteristics, design and durability, being more willing to invest in quality appliances,” said Loredana Butnaru, sales manager, Miele Romania.

In 2015, the company concluded a series of new partnerships, opened two new exclusive stores, and expanded the distribution network in the country. It also launched several premium household appliances on the local market.

Miele Romania had a network of 30 partners and 70 stores at the end of 2015.

Household appliances producer Miele opens new store in central Romania

Irina Popescu, irina.popescu@romania-insider.com

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