German premium household appliances manufacturer Miele registered a 64% increase in local sales last year. This is the largest annual increase in sales ever recorded by the company in Romania.

The growth was mainly supported by the implementation of the business plan the company started two years ago and the relocation of the showroom from Otopeni to the Press Square in Bucharest, according to a company statement.

Miele Romania ended 2015 with a turnover of RON 15.6 million (some EUR 3.5 million), the best-selling products being the vacuum cleaners, and the washer dryers.

“The Romanian household appliances market is maturing; the customers are more selective, they pay more attention to the products’ characteristics, design and durability, being more willing to invest in quality appliances,” said Loredana Butnaru, sales manager, Miele Romania.

In 2015, the company concluded a series of new partnerships, opened two new exclusive stores, and expanded the distribution network in the country. It also launched several premium household appliances on the local market.

Miele Romania had a network of 30 partners and 70 stores at the end of 2015.

Household appliances producer Miele opens new store in central Romania

Irina Popescu, irina.popescu@romania-insider.com