Two tourism associations, APDT Brasov and Association Monteoru Renaissance have recently launched the Carpathian Tourism Cluster Romania, a network of regional and national stakeholders in the Romanian tourism industry. The aim of this cluster is to support sustainable tourism development and create additional value for the tourism industry in region of the Carpathian Mountains. Members of the cluster are tourism development associations, NGOs, local and national authorities, tour operators, travel agencies, tourism guides, event agencies, suppliers of the tourism industry and service and consulting companies.
The Carpathian Tourism Cluster Romania is based on Romania´s national cluster development strategy which is supported by the European Commission. The marketing measures will be in line with the national tourism and brand strategy “Romania – Explore the Carpathian garden”. The main objectives of the cluster are innovation and diversification in order to attract new tourists to the Carpathian region.
The cluster is integrated in an international tourism network and especially intends to promote the Carpathian Mountains abroad. All cluster projects have a supra-regional character. In the launching phase, the cluster concentrates his activities on the Carpathian and Subcarpathian districts of Brasov, Buzau, Sibiu, Covasna, Arges and Prahova. Carpathian Tourism Cluster Romania is a non-profit and non-governmental organisation (NGO), headquartered in Brasov.