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Irina Marica
Senior News & Features Writer

Irina holds a BA in Journalism. Her hobbies include reading, dancing, photography and she is passionate about music (especially Icelandic music), writing and Japanese literature. In the past, she has worked as an editor for an indoor-circuit TV station and also collaborated with several newspapers. You can send her press releases or feedback on her articles by e-mailing [email protected]

Romanian online advertising market, up 19% on H1

The digital advertising market in Romania increased by 19% in real terms (like-for-like) in the first half of 2014, compared to the same period in 2013.

The market value, as reported by the 21 companies participating in the study, cumulated RON 58.5 million (EUR 13.1 million) in the first six months, according to the ROADS study, conducted by IAB Romania and PwC Romania, cited by local Wall-street.ro.

In 2013, the Romanian online advertising market increased by 15% year-on-year, to a total of RON 112.9 million (EUR 25.5 million). If IAB Romania’s predictions come true, this market could go up to a level of around EUR 30 million in 2014.

Irina Popescu, [email protected]

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Profile picture for user irina.popescu0
Irina Marica
Senior News & Features Writer

Irina holds a BA in Journalism. Her hobbies include reading, dancing, photography and she is passionate about music (especially Icelandic music), writing and Japanese literature. In the past, she has worked as an editor for an indoor-circuit TV station and also collaborated with several newspapers. You can send her press releases or feedback on her articles by e-mailing [email protected]

Romanian online advertising market, up 19% on H1

The digital advertising market in Romania increased by 19% in real terms (like-for-like) in the first half of 2014, compared to the same period in 2013.

The market value, as reported by the 21 companies participating in the study, cumulated RON 58.5 million (EUR 13.1 million) in the first six months, according to the ROADS study, conducted by IAB Romania and PwC Romania, cited by local Wall-street.ro.

In 2013, the Romanian online advertising market increased by 15% year-on-year, to a total of RON 112.9 million (EUR 25.5 million). If IAB Romania’s predictions come true, this market could go up to a level of around EUR 30 million in 2014.

Irina Popescu, [email protected]

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