A new chain of fitness centers has entered the Romanian market and will open it first unit by the end of August this year. Polish fitness club operator Pure Health and Fitness has signed the lease contract for 1,800 sqm in AFI Palace Cotroceni shopping mall in Bucharest, where it will open the fitness club, according to Jones Lang LaSalle. Pure Health and Fitness runs eight such clubs in Poland and with the openings in Romania, Bulagaria and the Czech Republic, the number of its clubs in CEE will reach 20. Pure Health and Fitness joins fitness clubs operators such as World Class and Welness Club.