Brioche Doree, the coffee shop brand brought to the local market by shareholders of Kenvelo group together with a French partner, will replace Haagen Dazs ice cream and coffee shop located at the ground floor of America House office building in Victoriei Square, Bucharest, reports local Ziarul Financiar.

Several coffee shops are opened at the ground floor of the office building, including Starbucks and Fitto Cafe, as well as a McDonald’s restaurant.

“We want to have Brioche Doree coffee shops in all the key points in the city. We want to be present in Victoriei Square, Universitatii Square and Romana Square, as well as in major shopping centers,” said Philippe Besadoux, general manager of Kenvelo group, cited by Ziarul Financiar.

He added that other coffee shops will be opened under this brand in AFI Palace Cotroceni, Bucuresti Mall, Plaza Romania, Brasov Coresi and ParkLake.

Irina Popescu, irina.popescu@romania-insider.com