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Irina Marica
Senior Editor

Irina holds a BA in Journalism and has been part of the Romania-Insider.com team since its early days in 2011. She likes to keep the Romania-insider.com readers informed every day. Irina reports on various topics, on a wide range of areas such as politics, social or entertainment. She also writes travel or leisure articles, as well as interviews. She splits her time between Sinaia, her hometown, and Bucharest. Being born and raised in a mountain town, Irina loves spending time in nature, but she also likes to read, write, listen to music, travel, teach her dog new tricks and listen to other people’s stories (so don’t hesitate to contact her for an interview if you have an interesting story that you want to share with the Romania-insider.com readers). She dreams to visit Iceland one day and maybe get to see the Arctic Monkeys play live.  You can send her press releases or feedback on her stories by emailing [email protected]

 

Most Romanians prefer ‘Made in Romania’ products, study shows

About 82% of Romanians buy consumer products at least once a week, spending an average of RON 1,010 (some EUR 215) per month on food, personal care and cleaning products, a study by MKOR revealed. More than half of them prefer Romanian products while 29% are looking specifically for stores that sell “Made in Romania” products.

The shopping baskets of 96% of Romanians also include Romanian food, cleaning and personal care products, according to the study cited by local Startupcafe.ro. Thus, at the end of a typical month, about 81% of all the food and over 40% of the personal care and cleaning items that Romanians buy are produced in Romania.

In addition, 51% of Romanians often choose Romanian products instead of imported ones, and 29% are looking specifically for stores that include "Made in Romania" products in their offer. Meanwhile, more than 9 out of 10 consumers choose fresh, perishable Romanian products such as dairy, meat, sausages, fruits and vegetables.

Almost five out of ten people who prefer Romanian products choose them primarily to support Romanian companies. In addition to the feeling of patriotism, 43% appreciate them for their quality, and 39% consider them more natural than those imported. On the other hand, those who prefer imported products choose them primarily because they have better prices (49% of those who prefer imported products), and because they are of superior quality (33%).

MKOR Consulting carried out the study in September-October 2018, based on the responses of over 1,000 people aged 18 to 54.

Irina Marica, [email protected]

(photo source: Pixabay.com)

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Profile picture for user irina.popescu0
Irina Marica
Senior Editor

Irina holds a BA in Journalism and has been part of the Romania-Insider.com team since its early days in 2011. She likes to keep the Romania-insider.com readers informed every day. Irina reports on various topics, on a wide range of areas such as politics, social or entertainment. She also writes travel or leisure articles, as well as interviews. She splits her time between Sinaia, her hometown, and Bucharest. Being born and raised in a mountain town, Irina loves spending time in nature, but she also likes to read, write, listen to music, travel, teach her dog new tricks and listen to other people’s stories (so don’t hesitate to contact her for an interview if you have an interesting story that you want to share with the Romania-insider.com readers). She dreams to visit Iceland one day and maybe get to see the Arctic Monkeys play live.  You can send her press releases or feedback on her stories by emailing [email protected]

 

Most Romanians prefer ‘Made in Romania’ products, study shows

About 82% of Romanians buy consumer products at least once a week, spending an average of RON 1,010 (some EUR 215) per month on food, personal care and cleaning products, a study by MKOR revealed. More than half of them prefer Romanian products while 29% are looking specifically for stores that sell “Made in Romania” products.

The shopping baskets of 96% of Romanians also include Romanian food, cleaning and personal care products, according to the study cited by local Startupcafe.ro. Thus, at the end of a typical month, about 81% of all the food and over 40% of the personal care and cleaning items that Romanians buy are produced in Romania.

In addition, 51% of Romanians often choose Romanian products instead of imported ones, and 29% are looking specifically for stores that include "Made in Romania" products in their offer. Meanwhile, more than 9 out of 10 consumers choose fresh, perishable Romanian products such as dairy, meat, sausages, fruits and vegetables.

Almost five out of ten people who prefer Romanian products choose them primarily to support Romanian companies. In addition to the feeling of patriotism, 43% appreciate them for their quality, and 39% consider them more natural than those imported. On the other hand, those who prefer imported products choose them primarily because they have better prices (49% of those who prefer imported products), and because they are of superior quality (33%).

MKOR Consulting carried out the study in September-October 2018, based on the responses of over 1,000 people aged 18 to 54.

Irina Marica, [email protected]

(photo source: Pixabay.com)

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