Romanian retailer F64, which specializes in selling cameras and photo equipment, will open a 1,300 sqm store in Unirii area of Bucharest on October 11. The store will be located in the space which used to be occupied by the Natuzzi furniture store, which was closed down in 2010. The new F64 store will be the biggest such store in Romania focusing on photography-related products.

F64 Studio, launched in 2001, ended last year with sales of EUR 11.3 million and a profit of EUR 0.58 million. The company chose to announce the store opening and their move to the new location through a movie which features its employees and which has the potential to become a viral. Check the short clip below.

Corina Saceanu, corina@romania-insider.com

(photo source: screen capture)