Television is the favorite media channel for advertising for 73 percent of the Romanian consumers, according to a GfK Romania report for IQads. TV commercials are considered to be funny and a good source for information, almost two thirds of consumers in urban areas willing to buy a product from a commercial broadcasted on television.

Billboards follow the TV as a favorite media channel for advertising for 67 percent of the Romanian consumers, according to GfK Romania. They are considered more suitable to active people, especially young people between 15 and 17 years.

Next, in order of preference, the ads in newspapers/magazines are favorites for 60 percent of the Romanians, followed by advertising on flyers/brochures, advertising on the Internet and radio advertisements. Advertising through mobile text messages is considered the least appropriate to the Romanian consumers.

The commercials for IT products, electronics and appliances are the most interesting for 53 percent of the Romanians living in the urban areas, followed by commercials for cosmetics and food.

GfK Romania was founded in 1992 and is part of GfK Group.

Irina Popescu, irina.popescu@romania-insider.com

(photo source: GfK)