The estimated value of the Romanian franchise market went up by 7% to 9% in 2014 reaching EUR 1.55 billion, which shows a slight revival, but the potential is far from being achieved, said in an interview Constantin Anton, president of the Romanian Franchise Association (ARF).

"Local franchises have respected the slight increase pattern. Fast food and cooked food areas remain favorite in attracting franchise applications," said Anton, cited by local Agerpres.

A large cosmetic company in Portugal, a South African restaurant, an Italian postal and courier services concept, and a hotel chain from the US and India are among the foreign franchisors that are currently looking at the Romanian market, according to Anton.

editor@rromania-insider.com