Romanian print readership down 25% in five years while advertising budgets get slashed by 85%
While ratecard prices went down by 60 percent, bigger discounts are also being given to advertising clients, to discounts of some 75 percent in 2012, from discounts of 40 percent in 2008.
Meanwhile, print media circulation was down by 40 percent, according to BRAT. The drop for the print media is partially caused by poor distribution, not only by the decreasing number of readers, according to media owners.
editor@romania-insider.com