Italy's Mediaset launches on the Romanian market
Mediaset Italia was launched three years to serve the Italian audience abroad, and broadcasts the most important programs from Canale 5, Italia 1 and Rete 4, the group's flagship channels in Italy.
Mediaset's TV channels were previously available to the Romanian public in the early 90s, but after the copyright law was enforced in Romania in 1996, they were removed for the cable companies' schedules. Mediaset was founded in the 70s and is the largest private media company in Italy, being controlled by former Italian Prime Minister Silvio Berlusconi. It runs TV stations which are free to carry on cable networks, as well as pay TV stations.
In Romania, the rights to re-distribute their content is owned by Chello Central Europe, which has other TV channels in its portfolio: Minimax, Megamax, Sport1, SportM, TV Paprika, Film Café, Fine Living, CBS Reality, JimJam, Extreme Sports Channel, Outdoor Channel, Food Network şi MGM Channel.
editor@romania-insider.com
(photo source: Mediaset)