Romania’s new tourism slogan – Explore the Carpathian Garden
Last year's slogan, The land of Choice, required an investment budget of EUR 1.5 million. The new campaign will have a promotion budget of EUR 75 million until 2013, with the money coming from EU funds.
The launch of the new tourism brand will be attended by Romanian sports legends Nadia Comaneci, Ilie Nastase and Gheorghe Hagi. A recital by pan -pipe player Gheorghe Zamfir will also be organized.
UPDATE July 29: See the new logo of the campaign