Romania Insider
Romania’s media market to cross EUR 0.5 bln threshold this year

The Romanian media market grew by 7% last year, and will further expand by another 5.5%, to EUR 514 million in 2020, according to projections included by media agency Initiative in its Media Fact Book report.

The strongest growth will be seen in the online segment while TV remains the largest segment in terms of advertising revenues, according to the report.

Last year, the value of advertising in Romanian media (TV, radio, online, print and outdoor) reached EUR 487 million.

“We expect that, by the end of 2020, the media market will exceed the threshold of EUR 500 mln, for the first time post-2008, when a historical value was recorded. The expenditure follows the evolution of media consumption along its long-term transition to a digital-centric, on-demand landscape, and the growth rate is slowing as Romania's economy slows, media expenses being adjusted accordingly,” explained Alexandra Olteanu, Managing Director Initiative.

(Photo: Pexels.com)

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For a decade, Romania Insider has been your platform of choice for reliable information on all things Romania. We have always been proud of our ability to bring you bias-free reporting but this hasn't always been easy. We have been thinking about making some changes and can't imagine doing this without your feedback.
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Romania Insider
Romania’s media market to cross EUR 0.5 bln threshold this year

The Romanian media market grew by 7% last year, and will further expand by another 5.5%, to EUR 514 million in 2020, according to projections included by media agency Initiative in its Media Fact Book report.

The strongest growth will be seen in the online segment while TV remains the largest segment in terms of advertising revenues, according to the report.

Last year, the value of advertising in Romanian media (TV, radio, online, print and outdoor) reached EUR 487 million.

“We expect that, by the end of 2020, the media market will exceed the threshold of EUR 500 mln, for the first time post-2008, when a historical value was recorded. The expenditure follows the evolution of media consumption along its long-term transition to a digital-centric, on-demand landscape, and the growth rate is slowing as Romania's economy slows, media expenses being adjusted accordingly,” explained Alexandra Olteanu, Managing Director Initiative.

(Photo: Pexels.com)

[email protected]

Normal

For a decade, Romania Insider has been your platform of choice for reliable information on all things Romania. We have always been proud of our ability to bring you bias-free reporting but this hasn't always been easy. We have been thinking about making some changes and can't imagine doing this without your feedback.
For this, we would appreciate it very much if we could borrow 2 minutes of your day to fill out this survey. 
Thank you for reading Romania Insider!  

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