Romania singer Inna (in picture), which has become famous worldwide with several singles in the last period, will be the new image for Pepsi in Romania. The promotional campaign featuring Inna has started on July 7 in stores across Romania. Pepsi thus targets the young generation, which could see a symbol in the 24-year old singer.

Inna, born Elena Alexandra Aposteanu, is the most well-known Romanian singer of the moment. Her hits (“Hot”, “Love”, “Déjà vu”) have been played on radio stations around the world and have climbed at the top of international charts. She has received gold and platinum records for her album. At 24, she has charted number one in Billboard’s Top 100 Hot Dance Airplay and won five awards at last year’s Romanian Music Awards.

We wrote about Inna and other Romanian artists who found fame abroad here.

In the past, Pepsi had partnerships with artists like Smiley, as well as with football players like Adrian Mutu, part of a wider football campaign.

editor@romania-insider.com

(photo source: Pepsi Facebook account)