Ikea drops prices by 12 percent from September, new catalog launched
Prices in the Ikea store have dropped by as much as 60 percent for some items. “The prices have dropped by 12 percent on an average on all products. The percentages by which over 4,000 products' prices have dropped vary between 5 and 60 percent. [..]” says Cornel Oprisan, retail manager of Ikea in Romania.
The company has managed to reduce the prices after it has improved the logistics track, adding a more precise stock estimation. “Plus, entering the Ikea Group brought us a better synergy between production and retail in Romania. The acquisition and warehouse costs went down for some items […], Oprisan went on.
The Ikea store in Romania was opened in March 2007 through a local franchise. This year in March the store was taken over by Ikea group.