Greek clothing retailer BSB has opened a flagship store in Bucharest, bringing its total number of stores in Romania to 17.

Located on Calea Victoriei boulevard in Romania’s capital, the new store was opened in a space owned by the company.

The Greek retailer continues to target street retail spaces for its development in Romania, according to the company.

BSB was founded in 1980 in Greece and has been investing in international markets in recent years.

The retailer currently runs over 120 stores in Greece, Romania, Switzerland, UK, Turkey, Bulgaria, Cyprus, Armenia, Albania, Belarus and Lebanon. BSB entered the Romanian market in 2005.

Irina Popescu, irina.popescu@romania-insider.com