BCR, the biggest lender in Romania, will invest EUR 50 million in the next two years in transforming some of its branches in cashless digital units, according to parent-group Erste.

“Integrating technology into the branch enables us to offer things that weren’t possible before - or do them more efficiently and in a customized manner. For example, since our advisors from Slovakia started using tablets to guide customers through the process of choosing a consumer loan, clients have said they’re significantly more satisfied with the service they get,” according to Erste.

Five out of six Erste clients still visit a branch over a six-month period and appreciate the advice they get in face-to-face conversations when making important financial decisions, according group representatives.

Erste group has over 2,500 branches in 7 countries in Central and Eastern Europe. In Romania, BCR has a network of 514 retail units in Romania.

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