The share of online sales in the total retail sales in Romania will increase from 9% last year to 12% this year and 14% in 2021, according to consultancy firm Horváth & Partners Romania.

This year, the online retail sales will rise by 28% year-on-year to EUR 5.5 billion, after a 20% annual advance to EUR 4.3 bln in 2019. Next year, the consultancy firm expects online sales to increase by 18% to EUR 6.5 bln.

“Romanians have chosen to buy more online than usual in the context of the COVID-19 pandemic that has led to the closure of commercial spaces considered non-essential and determined people to avoid crowded spaces such as supermarkets. As the climate of post-isolation uncertainty persists, this change in consumer behavior is lasting,” said Kurt Weber, general manager of Horváth & Partners Romania, quoted by Ziarul Financiar.

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