Over 700 local merchants have taken up the LaDoiPasi franchise model launched by Metro Cash & Carry two years ago, the retailer currently being present in every county across Romania, reads a statement of the company.

Most of the stores are located in Constanta county - 47 operational stores, followed by Brasov with 42 units, and Bucuresti and Iasi - 37 stores each.

LaDoiPasi franchise targets small local merchants. The retailers receive consultancy, and assistance from the company.

Metro Cash & Carry International opened the first store in Romania in 1996, currently running 32 stores on the local market.

In the 2012/2013 financial year, Metro Cash & Carry Romania had over 5,300 employees and a turnover of EUR 977 million.

Irina Popescu, irina.popescu@romania-insider.com

(photo source: metro.ro)