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Andrei Chirileasa
Editor-in-Chief

Andrei studied finance at the Bucharest Academy of Economic Studies and started his journalism career in 2004 with Ziarul Financiar, the leading financial newspaper in Romania, where he worked for ten years, the last six of which as editor of the capital markets section. He joined the Romania-Insider.com team in 2014 as editor and became Editor-in-Chief in 2016. He currently oversees the daily content published on Romania-Insider.com and likes to stay up to date with everything relevant in business, politics, and life in Romania. Andrei lives with his family in the countryside in Northern Romania, where he built their own house. In his free time, he studies horticulture and tends to his family’s garden. He enjoys foraging in the woods and long walks on the hills and valleys around his village. Email him for story ideas and interviews at andrei@romania-insider.com. 

 

Romanian chocolaterie Heidi opens store on Vienna’s main shopping street

The Romanian chocolate brand Heidi, created in Bucharest by local entrepreneurs and now owned by the Austrian Meinl family through the investment vehicle Kex Confectionery, has opened a store in downtown Vienna, Ziarul Financiar reported.

"Heidi is going international! Heidi's first store is located on Mariahilfer Strasse, the longest shopping street in Europe, which receives over 17 million visitors annually," says Peter Mueller, CEO of Heidi Chocolat.

In total, the company's products are sold in 50 markets, but not with its own stores.

The producer is the largest Romanian chocolate exporter and one of the largest players in the local chocolate market.

"In the medium term, we aim to open new stores in Romania, Austria and other cities in Central and Eastern Europe. We already have our first Heidi ChocoWorld in Pantelimon, a unit next to the factory. We also opened a "shop in shop" in Baneasa (north of Bucharest). We validate various ideas and concepts," Mueller said.

Heidi Chocolat had a turnover of RON 102 mln (EUR 21 mln) in 2019, according to the latest public data.

(Photo: Vadim Lerner Dreamstime.com)

andrei@romania-insider.com

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Profile picture for user andreich
Andrei Chirileasa
Editor-in-Chief

Andrei studied finance at the Bucharest Academy of Economic Studies and started his journalism career in 2004 with Ziarul Financiar, the leading financial newspaper in Romania, where he worked for ten years, the last six of which as editor of the capital markets section. He joined the Romania-Insider.com team in 2014 as editor and became Editor-in-Chief in 2016. He currently oversees the daily content published on Romania-Insider.com and likes to stay up to date with everything relevant in business, politics, and life in Romania. Andrei lives with his family in the countryside in Northern Romania, where he built their own house. In his free time, he studies horticulture and tends to his family’s garden. He enjoys foraging in the woods and long walks on the hills and valleys around his village. Email him for story ideas and interviews at andrei@romania-insider.com. 

 

Romanian chocolaterie Heidi opens store on Vienna’s main shopping street

The Romanian chocolate brand Heidi, created in Bucharest by local entrepreneurs and now owned by the Austrian Meinl family through the investment vehicle Kex Confectionery, has opened a store in downtown Vienna, Ziarul Financiar reported.

"Heidi is going international! Heidi's first store is located on Mariahilfer Strasse, the longest shopping street in Europe, which receives over 17 million visitors annually," says Peter Mueller, CEO of Heidi Chocolat.

In total, the company's products are sold in 50 markets, but not with its own stores.

The producer is the largest Romanian chocolate exporter and one of the largest players in the local chocolate market.

"In the medium term, we aim to open new stores in Romania, Austria and other cities in Central and Eastern Europe. We already have our first Heidi ChocoWorld in Pantelimon, a unit next to the factory. We also opened a "shop in shop" in Baneasa (north of Bucharest). We validate various ideas and concepts," Mueller said.

Heidi Chocolat had a turnover of RON 102 mln (EUR 21 mln) in 2019, according to the latest public data.

(Photo: Vadim Lerner Dreamstime.com)

andrei@romania-insider.com

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