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Andrei Chirileasa
Editor-in-Chief

Andrei studied finance at the Bucharest Academy of Economic Studies and started his journalism career in 2004 with Ziarul Financiar, the leading financial newspaper in Romania, where he worked for ten years, the last six of which as editor of the capital markets section. He joined the Romania-Insider.com team in 2014 as editor and became Editor-in-Chief in 2016. He currently oversees the daily content published on Romania-Insider.com and likes to stay up to date with everything relevant in business, politics, and life in Romania. Andrei lives with his family in the countryside in Northern Romania, where he built their own house. In his free time, he studies horticulture and tends to his family’s garden. He enjoys foraging in the woods and long walks on the hills and valleys around his village. Email him for story ideas and interviews at andrei@romania-insider.com. 

 

Major Romanian electro-IT retailer Altex to launch marketplace

Altex, a major Romanian electro-IT retailer, will open six new stores by the end of the year and modernize existing ones, said Edvin Abdulachim, Altex's commercial director at the retailTalks webinar organized by Retail. ro.

In addition, the company is preparing to launch a marketplace and a mobile application. Altex pulled out of the biggest local marketplace, eMAG, and is competing against it.

The marketplace launched by Altex will increase the competition and address the dominant position issue accused by other online retailers as well - such as CEL.ro - in the past.

"Altex Marketplace Platform is under construction. Special attention is needed because people often associate the platform with the brand, and then you have to offer the same services for the platform as you do for the brand; otherwise, it can become a liability to the original brand," explained Abdulachim.

Altex Romania has 125 stores open in the country, operating online as well.

(Photo courtesy of the company)

andrei@romania-insider.com

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Profile picture for user andreich
Andrei Chirileasa
Editor-in-Chief

Andrei studied finance at the Bucharest Academy of Economic Studies and started his journalism career in 2004 with Ziarul Financiar, the leading financial newspaper in Romania, where he worked for ten years, the last six of which as editor of the capital markets section. He joined the Romania-Insider.com team in 2014 as editor and became Editor-in-Chief in 2016. He currently oversees the daily content published on Romania-Insider.com and likes to stay up to date with everything relevant in business, politics, and life in Romania. Andrei lives with his family in the countryside in Northern Romania, where he built their own house. In his free time, he studies horticulture and tends to his family’s garden. He enjoys foraging in the woods and long walks on the hills and valleys around his village. Email him for story ideas and interviews at andrei@romania-insider.com. 

 

Major Romanian electro-IT retailer Altex to launch marketplace

Altex, a major Romanian electro-IT retailer, will open six new stores by the end of the year and modernize existing ones, said Edvin Abdulachim, Altex's commercial director at the retailTalks webinar organized by Retail. ro.

In addition, the company is preparing to launch a marketplace and a mobile application. Altex pulled out of the biggest local marketplace, eMAG, and is competing against it.

The marketplace launched by Altex will increase the competition and address the dominant position issue accused by other online retailers as well - such as CEL.ro - in the past.

"Altex Marketplace Platform is under construction. Special attention is needed because people often associate the platform with the brand, and then you have to offer the same services for the platform as you do for the brand; otherwise, it can become a liability to the original brand," explained Abdulachim.

Altex Romania has 125 stores open in the country, operating online as well.

(Photo courtesy of the company)

andrei@romania-insider.com

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