The Black Friday discounts campaign will return with a new edition this year in Romania on November 21. A study conducted by iSense.Solutions reveals that around 28% of Romanians living in urban areas will make some shopping during this campaign, while over half of them are not sure yet and will make a decision based on the promotions.

Almost 40% of Romanians aged between 25 and 34 will buy something during the Black Friday campaign, a slightly lower percentage – 34% - being registered for those aged between 35 and 44. In terms of gender, 59% of women have not yet decided when it comes to Black Friday shopping, compared to 49% of men, according to the study.

The main categories of products for which Romanians await promotions before making a purchase are: appliances – 28%, mobile phones – 18%, TV sets – 18%, clothing products/shoes – 12% and laptops/notebooks – 10%.

“According to our information, consumers prefer to buy electronics, home appliances and IT products from traditional specialized stores (63%), followed by online specialized stores (36%) and hypermarkets/supermarkets/Do-It-yourself stores (31%),” said Traian Năstase, Managing Partner iSense.Solutions.

The study was conducted online on a sample of 1,000 respondents.

Irina Popescu, irina.popescu@romania-insider.com