From Romania to the world: The inspiring story of a local tech startup that became a global player

On a market that is constantly changing, two Romanian entrepreneurs managed to turn their idea into a top tech business and an inspiring story that crossed Romania's borders.

The story of Froala, a tech startup founded by Romanian entrepreneurs Diana and Stefan Neculai, began about five years ago. What was initially an idea of two freelancers working in their living room grew into one of the most successful stories of the Romanian entrepreneurial sector. With big names such as Apple, IBM, Samsung, Amazon and Adobe among its clients, Froala was purchased by U.S. group Idera earlier this year, a top B2B software solutions provider with annual revenues of USD 120 million. Diana Neculai talked to Romania-insider.com about how it all started, the challenges of this project and of doing business in Romania.