US sports brand Under Armour will enter the Romanian market by opening two stores in the Baneasa Shopping City and Mega Mall shopping centers in Bucharest.

The American brand will enter the local market through a company that owns the Under Armour product distribution rights, reports local Profit.ro. The firm has already hired staff in Romania to deal with retail marketing and social media campaigns for Under Armor.

The company will open the new stores by the end of the year. They will exclusively sell Under Armour products.

The US brand can currently by purchased in Romania only via retailers.

The brand was founded in 1996. It belongs to the 45-year old investor Kevin Plank, who currently has a USD 1.6 billion wealth. Under Armour had a USD 4.8 billion turnover last year, up 22% over 2015.

editor@romania-insider.com

(photo source: Underarmour.com)