The 11 managers who run Romania's largest retailers
Seven expats, five of whom French, and four Romanians run the largest modern retailers in Romania. The CEOs listed below make sure Romanians find what they need in the biggest chains of hypermarkets, supermarkets and discounters across the…
Irina Marica · Journalist
· Updated · 4 min read

Seven expats, five of whom French, and four Romanians run the largest modern retailers in Romania. The CEOs listed below make sure Romanians find what they need in the biggest chains of hypermarkets, supermarkets and discounters across the country. Hypermarkets
- Jean-Baptiste Dernoncourt, CEO at Carrefour Romania
Jean Baptiste Dernoncourt was appointed CEO of retailer Carrefour Romania in November 2013. Before joining Carrefour Romania as CFO in April 2012, he was Back Office Management & Controlling Director, Carrefour China South Territory (Guangzhou), and Director of Group performance analysis and Financial Controller with Carrefour. He also worked for Deloitte before joining Carrefour. His LinkedIn profile here. Carrefour Romania, part of French group Carrefour, runs some 170 units on the local market. It posted sales of around EUR 1 billion in 2013.
- Frederic Bellon, CEO at Auchan Romania
Auchan Romania, part of French retail group Auchan, has appointed Frederic Bellon as CEO in May 2014. He has been working with Auchan since 1991. He joined the Romanian team in 2009, where he held several positions. Auchan bought competitor Real from German Metro in late-2012. The transaction was however completed in 2013. Following this transaction, French group Auchan saw its business in Romania go past the EUR 1 billion threshold. Auchan opened its 32nd supermarket in Romania in December 2014, which is located in Bucharest.
- Philippe Lejeune, CEO at Cora Romania
Philippe Lejeune is the CEO of Cora Romania, part of French Louis Delhaize. In 2003, Lejeune opened the first Cora hypermarket in Romania and then managed the retailer’s expansion on the local market. There isn’t much available information about his professional activity before joining Cora Romania. Cora ended 2013 with higher sales in Romania, of EUR 375 million.
- Marco Hossl, CEO at Kaufland Romania
Marco Hossl was named to replace Romanian Adrian Viman at the helm of retailer Kaufland Romania, according to information presented in the media in December 2014. Viman, one of the most powerful CEOs in Romanian retail, was appointed to lead Kaufland’s business in Germany. Marco Hossl was previously vice president of international sales for Kaufland. Kaufland, which is part of German group Schwarz, is the largest retailer in Romania. It posted sales of EUR 1.64 billion on the local market in 2013, up 14% year-on-year.
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