Taxi company and publishing house launch Mobile Library project in Bucharest

Taxi company Meridian Taxi and Litera publishing house recently launched a cultural project in Bucharest, called The Mobile Library (Biblioteca mobila). Meridian Taxi clients will find books in the company’s cars, which they can browse during the trip. The books, such as Too Much Happiness by Alice Munro, the Lady with the Dog by Chekhov, and Babbit by Sinclair Lewis, belong to Litera publishing house. The books will be changed on a monthly basis. “The Mobile Library is an innovative concept, which offers passengers the opportunity to read a few pages to the destination. We hope that our initiative will be well received by Meridian Taxi clients,” said Lucian Marin, executive manager Meridian Taxi, cited by local Mediafax. The project aims to encourage reading, turning every moment and place into an opportunity to read. Irina Popescu, irina.popescu@romania-insider.com (photo source: editura litera on facebook)