Dacia remains Romania’s most valuable brand in 2026, Banca Transilvania climbs to second place
Carmaker Dacia remains the most valuable Romanian brand in 2026, with its brand value rising 9% to EUR 1.2 billion, according to the latest Romania 50 ranking published by Brand Finance. The report marks the fourth consecutive year in…
Irina Marica · Journalist
· Updated · 2 min read
Carmaker Dacia remains the most valuable Romanian brand in 2026, with its brand value rising 9% to EUR 1.2 billion, according to the latest Romania 50 ranking published by Brand Finance. The report marks the fourth consecutive year in which Dacia has led the ranking.
Meanwhile, Banca Transilvania climbed to second place after its brand value increased 2% to EUR 876 million. The lender was also named the strongest Romanian brand, with a Brand Strength Index score of 92.9 out of 100 and an AAA+ rating.
