Claudia Oanea, Country Head Romania Siemens Healthineers: In the coming year, we will see another Siemens reference site in Romania
This year's National Congress of Radiology and Medical Imaging in Craiova gathered professionals working in radiology, imaging and connected areas, who gathered in the university city in southern Romania to learn the latest trends and…
This year's National Congress of Radiology and Medical Imaging in Craiova gathered professionals working in radiology, imaging and connected areas, who gathered in the university city in southern Romania to learn the latest trends and technical developments in their sector. Siemens Healthineers, a supporter of the congress, plans to take further its partnership with the flagship event, says Claudia Oanea, Managing Director Siemens Healthineers Romania.
After the inauguration of a NAEOTOM Alpha CT scanner this summer at the Cardiomed Center in Târgu Mureș, the company is already studying how the equipment is serving medical professionals and how its performance compares to the current standard.
Meanwhile, education remains a priority that takes many forms. In the recently-opened Siemens Healthineers Reference Center at Ovidius Clinical Hospital in Constanța various training sessions and events take place. The company is looking to expand on this type of partnership, and another similar reference center will open in the country in the coming year. Such sites show there is advanced expertise and competencies in using and managing Siemens solutions in the medical field, but also to provide high-quality healthcare services, using the company's technology. Another area of focus for educational activities is internal, covering the training of the staff that interacts with clients to ensure they can provide appropriate support.
More on Siemens Healthineers's priorities in the country in the Q&A below.
How does Siemens Healthineers approach the local market and its particularities?
Claudia Oanea: Siemens Healthineers has one approach. This becomes, perhaps, a bit customized in every country, taking into account the local particularities. Of course, we always try to bring to the doctors' and medical units' attention the latest technology without losing track of our current and recurrent activity. Because the equipment is updated every year and we always have something new on the market technology-wise.
When it comes to Romania – although the approach is unitary because, in the end, we talk about the aid that the equipment provides in diagnosis – maybe it is a bit different in the public sector vs. the private one.
It is equally important to understand that Siemens Healthineers is not just a company selling equipment because worldwide, in 70% of the cases when a doctor needs to make a diagnosis, screening is required. Then it is obvious we are no longer talking about selling equipment but about a partnership and even more; if we take into account the lifespan of an equipment, of at least ten years, it is obvious we are partners because the company sells it but also supports the maintenance and service part, the training of the operators, of the doctors and so on. So we are talking about a partnership, not just selling equipment.
