AVIS celebrates 30 years of activity in Romania

Avis, a global transportation provider, is celebrating 30 years of activity in providing rent-a-car services to customers in Romania and being a witness and top contributor to the significant changes in the local market.

Over the past three decades, an increasing number of people have shown interest in car rental services and the car rental industry continues to have a significant growth potential in the local market since only 10% of the eligible population of Romania have experienced the advantages of renting a car at least once.

"Since its establishment in Romania in 1994, Avis has been at the forefront of the car rental industry, witnessing the transformative journey of the market. Initially, car rental services were primarily used by foreign citizens visiting the country. However, there has been a notable shift in recent years, with more individuals and businesses within Romania recognizing the benefits and convenience of renting a car. We are happy to say that there is still untapped potential in the market and people are becoming more aware of the flexibility, affordability, and convenience that car rental services offer”, stated Adrian Hălmăgean, General Manager of Avis Romania.

Based on the information gathered in a recent local market research undertaken by Avis, currently, most Romanians travel for recreational purposes (leisure, 46%), but also business (37%) and travel to the rental car pick-up location by personal car or by plane.

90% of Romanians who travel within the country declared that they never rent a car, while 68% of those who travel abroad never rent a car.

As the car rental industry in Romania continues to evolve and more people embrace the advantages of renting a car, Avis remains committed to providing top-notch services. With a customer-centric approach and a focus on innovation, over the past 30 years, the company has continuously adapted to meet the changing demands of customers and has focused on providing a seamless and personalized experience.

Avis offers a well-maintained fleet of vehicles, ensuring that each car is thoroughly checked after every rental, and customers can expect to drive a new car with low mileage.

The company has also invested in various customer support departments, ensuring a smooth rental process from reservation to the return of the vehicle. By listening to customer feedback and utilizing internal tools to measure service quality, Avis has maintained its commitment to delivering exceptional experiences.

As part of the Avis global network, the company leverages its international expertise and projects present in 180 countries to enhance the local car rental market. Avis Romania is dedicated to contributing to the development of the local economy by providing employment opportunities, supporting local businesses, and promoting tourism.