Vans opens first concept store in Bucharest mall

American brand Vans opens its first concept store in Romania today, (Thursday, April 17) within the AFI Palace Cotroceni shopping mall in Bucharest. The store will sell clothing, accessories and shoe-wear for extreme sports, as well as casual outfits. Vans was launched in the US in 1966 and became renowned for the custom order – made sneakers, and for being the first choice of skaters and BMX or Bicycle motocross performers. The brand has benefitted from the support of international stars like Metallica, The Beatles, Miley Cirus, Rihanna, Justin Bieber, Bruno Mars. In Romania, it collaborates with skaters Banzy and Adrenalina, snowboarder Petty, BMX performers Alin Moldovan and Jula Raul, Ska-nk, Freaquency and the band Les Elephants Bizarres. editor@romania-insider.com