Swedish cosmetics company Oriflame seeks 10% sales growth in Romania this year

Oriflame Romania, the subsidiary of the Swedish cosmetics company, expects sales of over EUR 25.3 million or this year, up by over 10 percent compared to last year, according to the head of the company, Pavlina Marinova . “For this year we expect a growth in sales of more than 10 percent, compared with the expected growth of the group, of 5-10 percent”, said Pavlina Marinova, adding that according to Oriflame representatives, Romania and Turkey are the countries with the highest increases in Europe. Oriflame International has annual sales of over EUR 1.3 billion and is active in over 60 countries around the world. In Romania, Oriflame has been active for almost 16 years and has a market share of around 5 percent of the cosmetics market. Oriflame Romania currently has 125 employees and over 58,000 direct customers and consultants. The company works on the direct sales segment. Irina Popescu, irina.popescu@romania-insider.com