Study: Romanians annoyed by online ads, but are influenced by message even if they don't click

The majority of Romanians who have internet access do see online advertising, even if they don't click on it, shows a recent research. Eight in ten Romanians with Internet access behave this way, according to a GfK Romania survey. Around a third of those questionned said that they are influenced by the message of online advertising, even if they don't click or open them. But around two thirds of respondents said there is too much advertising online, and 58 percent of them find it annoying. A quarter say they like online advertising, and 15 percent trust the messages promoted via online ads. Most online readers believe tourism, entertainment and retail are the most suited for online advertising, while only around a third of respondents see the medium fit for baby products, alcoholic beverages, nutritional substances, pet food and political parties. The study included 524 Internet users in urban areas, aged between 15 and 54. editor@romania-insider.com