Social media in Romania, what’s the big deal?

Social media has not only provided the broadcasting tool for a two way information exchange, it is also nourishing a culture personal expression and affiliation with ideals, values, statements regarding brands, causes and ideas. Even Romanians are becoming increasingly more connected as nearly 50 percent of the online population have reportedly joined a brand community online. By Colin Whitfield Is social media worth the investment in Romania? The figures related to why people join Facebook fan pages are primarily based on the US and global market. The same statistics in the Romanian market are sparse to non-existent. The aim of this column therefore is to illuminate the uses of social media in Romania by presenting to you statistics, case studies and answering any questions you might have about social media. But before I let you have your say on how social media is changing your lives and businesses, I want to leave you with this statistic about social media and Romania. Romanians are becoming increasingly more connected as nearly half of the online population have reportedly joined a brand community online. With more than 600 million users, Facebook is currently the third largest country after China and India. With more than 1.5 billion visits daily, social networking sites are growing in dominance and influence. Worldwide, there has been a 10 percent growth in the number of social network managers, 30 percent accessing social media via mobile, 47 percent joining brand communities. Look at the data below, which shows the time spent by each media to reach 50 million users:

Radio: 38 years TV: 13 years Internet: 4 years iPod: 3 years Facebook: 2 years