Romanian online advertising market, up 4% in six months. Biggest spenders: finance, telecom

Revenues from online advertising in Romania went up by 4 percent in the first half of this year on the same period of 2010, reaching over EUR 10 million, according to a recent study by IAB Romania and PwC Romania. The finance, telecom and auto segments continued to be the biggest investor in online ads in Romania, followed by food, drinks, entertainment and media, e-commerce and cosmetics.

The semester-on-semester evolution however indicated a drop of 13 percent in the value of ads placed in Romanian online media. 1,400 Romanian websites were included in this study. The online advertising market in Romania reached a value of EUR 20.4 million in 2010, up 32 percent compared to the previous year, according to the latest edition of the Romanian Online Advertising Study (ROADS) conducted by IAB Romania and PricewaterhouseCoopers (PwC) Romania. “The increase of 32 percent of the online advertising market recorded in 2010, certifies the availability of more and more advertisers to invest in this sector, taking the total reported amount over EUR 20 million”, said Cristian Petriceanu, president of IAB Romania. editor@romania-insider.com (photo source: Sxc.hu)