Romanian cosmetics producer Farmec expands to Hungary, aims for 5% turnover growth

Romanian cosmetics producer Farmec Cluj-Napoca, which posted a turnover of EUR 22.8 million last year, up 10 percent on the previous year, hopes this year's business growth will reach 5 percent. One of the channels of growth will come from the international expansion, which has already been started last year, when the company entered the Hungarian market, according to Mircea Turdean, general manager of Farmec Cluj – Napoca. “For this year, we target a 5 percent increase in turnover, given the fact that we will have a great number of novelties which will support sales. We also intend to enter the modern retail chains outside Romania, with the first steps on this road having been made last year, through the Hungarian market entry,” said Mircea Turdean. Farmec SA Cluj-Napoca produces cosmetics under brands like Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital and Farmec. Its products are sold in over 30 countries, such as Japan, Iran, Spain, Italy, Portugal, Greece, Kuwait, US. editor@romania-insider.com