Romanian affiliate marketing platform reaches 1 mln online sales

Romanian affiliate marketing network 2Parale recently reached the threshold of 1 million sales generated for online partner stores. The value of sales it has generated for its clients since its launch, in 2009, amounts to RON 190 million (some EUR 43 million), according to a statement of 2Parale. Most of the sales were in fashion, IT&C, books and toys segments. The average value of a sale amounted to some RON 200 (EUR 45) this year. The largest sale made via 2Parale had a value of RON 40,000 (EUR 9,000) and was registered during last year’s Black Friday campaign. 2Parale ended 2014 with a turnover of RON 6.9 million (EUR 1.5 million), up by 40% year-on-year. The network is controlled by Romanian entrepreneurs. It has a portfolio of over 400 clients and a community of 38,000 affiliates. Some of its customers are Avon, Carrefour, Elefant.ro, evoMAG, F64, Regina Maria and TinaR. 2Parale’s main competitor on the local market is profitshare.ro. Irina Popescu, irina.popescu@romania-insider.com