Romania comes second to last in the EU on consumption of packaged milk

Romanians rank among last in the European Union on consumption of packaged cow milk, according to a Euromonitor 2012 study. Romania comes second to last in the ranking, with just 32 ml per day per person, being followed only by Bulgaria, with a consumption of around 23 ml of milk per person. These amounts either make for consumption of larger quantities but at longer period of time, or for regular consumption of milk for coffee, for example. “Unfortunately, we’ve lost the good habit of consuming milk daily; the Euromonitor study on consumption of packaged cow milk shows that Romania continues to be among last European countries, with a consumption 12 times lower than in Ireland, the country with the highest consumption in the European Union,” said Cristina Dumitru, Communication Manager SEE, Tetra Pak South Eastern Europe. Ireland ranks first in Euromonitor’s study, with a consumption of 396 ml per day per person, followed by Finland with 341 ml per day and Sweden with 251 ml per day. According to a study conducted in 2011 by the research company 360 Insights for Tetra Pak, only 48 percent of the Romanians take breakfast daily, or almost daily, over 40 percent of them taking breakfast at home. Tetra Pak is a Swedish multinational food packaging and processing company with some 23,000 employees in 85 countries. Some of the most important producers in the dairy industry in Romania, namely Danone, Lactalis, FrieslandCampina, Olympus, and Albalact, use the Tetra Pak technology. Irina Popescu, irina.popescu@romania-insider.com (photo source: sxc.hu)